tag:blogger.com,1999:blog-103414716077971312011-07-29T01:05:43.255-04:00Thoughts, ideas, and randomness from a social media strategist.OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.comBlogger191100tag:blogger.com,1999:blog-10341471607797131.post-1681841048865741272009-08-11T15:47:00.002-04:002009-08-11T16:18:11.036-04:00

I couldn't find a "Digg This" button for Google Toolbar so I made one.Get the 'Digg This' Button for Google ToolbarThanks to Shabda Raaj for the reddit button that got me thinking about creating my own.Link to Shabda's other buttons: http://shabda.raaj.googlepages.com/custombuttons-googletoolbarI am a big fan of customizing my web browser. My Firefox set up is as follows:Bookmarks toolbar - To

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com1tag:blogger.com,1999:blog-10341471607797131.post-40013575089034686262009-08-04T11:03:00.003-04:002009-08-04T11:06:54.237-04:00

Below is an excellent (albiet crude) slide deck on use of social media. This can be a great primer for those who are not yet sold on the idea and a good refresher to those of us who are working on social media all the time.What the F**K is Social Media: One Year LaterView more documents from Marta Kagan.

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com1tag:blogger.com,1999:blog-10341471607797131.post-27747861386125286512009-02-19T07:30:00.000-05:002009-02-19T09:47:45.736-05:00

Too cute not to share.Do you think this video is a function of people's love for Obama specifically? Or, does every President get cute song/animation mash-ups made of them?(HT: Nancy Scola at techPresident )

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-56180762756139745532009-02-06T16:06:00.005-05:002009-02-06T16:07:28.480-05:00

From the TED conference:

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-68922988977790220892009-01-29T14:48:00.024-05:002009-01-29T15:00:22.190-05:00

Five years ago I moved to the DC area from Chicago. Every year I am baffled by the reaction of the DC Metro region to the fall of snow. Thankfully I now have a President who feels my pain: NPR: Jan. 28, 2009 : Obama Chuckles At D.C. 'Snow Day' Granted Chicago is better equipped to manage snow covered roads but I don't really think it is necessary to close public school when there are one to

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-61561119822856594192009-01-15T15:05:00.001-05:002009-01-16T00:03:11.263-05:00

Hulu is counting down the seconds until Bush is out of office (see below).But while you wait you can check out all of the inaugural speeches dating back to Ike! (Also on Hulu).The fact that this kind of civic content is being put out there in a popular medium really speaks to the fantastic level of interest people have in their government. It's like Craig "Craigslist" Newmark said at the Google

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-11067259635023879262008-12-11T15:00:00.000-05:002009-01-15T01:04:52.876-05:00

The internet is changing the way people live their lives. Our behaviors are modifying as we adopt new online tools to get our work done and socialize with friends. Savvy organizations are recognizing these changes and are using the internet to keep up. A great example of an organization which recognizes and is responding to these changes is the FBI. One of the FBI's best known features is their

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-367369167506395452008-11-16T21:30:00.000-05:002008-11-20T13:18:58.688-05:00

The 2008 Presidential election was historic in many ways. The most obvious being the election of the first African-American to be leader of the free world (Barack Obama in case you hadn't heard). This election will also be remembered by history because of the revolutionary way Barack Obama used the internet as a tool for organization and communication.In my Digital Influence class we recently

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-13367327569037549212008-11-16T20:00:00.000-05:002008-11-19T14:20:43.482-05:00

In our discussion of search engines and maximizing SEO the question of whether to use the meta tag "keywords" came up. There seems to be consensus among SEO pros that Google doesn't use them anymore. Google all but confirms this explicitly in this short article about "Keyword Stuffing". But this got me wondering if there are other search engines that do use the tag and if there is some value in

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-79654890986207051522008-11-02T21:00:00.000-05:002008-11-19T14:20:53.940-05:00

The playing field for PR and advertising is constantly changing. AMC's award winning TV show "Mad Men" offers a (fictional?) glimpse into the advertising world of the early 1960's. The dramatic series takes a certain pleasure in revisiting that oh-so politically incorrect age where drinking on the job seems mandatory, pregnant women smoke like their life depends on it and sexual harassment is

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-77292467452090207952008-11-02T20:00:00.000-05:002008-11-20T12:53:34.563-05:00

Presidential candidates consistently try to connect with voters by telling stories about "ordinary Americans." In our current election the McCain campaign has found a way to connect with voters by doing the opposite. They've asked "ordinary Americans" to tell stories about themselves so they will connect with the presidential candidate. This all began in the third presidential debate, which took

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-30611605103552394212008-10-12T20:00:00.000-04:002008-11-20T12:20:49.245-05:00

Blogs have come a long way. Reading Technotati's annual report "State of the Blogosphere" got me thinking about the recent history of blogging. The report underscores how much blogging has become an integral part of the internet. Just a few years ago blogs were starting to get recognition as a new phenomenon in our culture. ("Blogs take on the mainstream" -BCC News, "Blog" named 2004

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-12536776118162359532008-10-05T20:00:00.000-04:002008-11-19T14:21:25.389-05:00

Effective adoption of web 2.0 technology is often a difficult task. As an IT professional I am frequently asked what is the value of having a blog. Usually the person asking the question already thinks blogs are worthless. It brings to mind the first few lines of the song "War" by Edwin Starr "War/What is it good for?/Absolutely nothing/say it again y'all." I think the root of the issue behind

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-25352349675037085872008-09-28T20:00:00.000-04:002008-11-19T14:21:35.721-05:00

Barack Obama's campaign website (www.barackobama.com) makes excellent use of some of the influence techniques discussed in Robert Cialdini's book Influence: Science and Practice. In the book Groundswell: Winning in a World Transformed by Social Technologies authors Charlene Li and Josh Bernoff share some their data on the "Social Technographics Profiles" (demographic use of social media) of

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-70416350808548322382008-09-21T20:00:00.000-04:002008-11-19T14:21:47.340-05:00

I was fascinated by the book Word of Mouth Manual II by David Balter. When word of mouth (WOM) marketing works it's as if the advertising campaign comes alive. Exciting stuff. The book cited the iPhone and Tickle Me Elmo as examples of successful WOM campaigns. These cases got me thinking about a WOM campaign which successfully engaged me and my friends without anyone uttering a word. The

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-16844728177851939522008-09-18T19:14:00.000-04:002008-09-18T19:14:00.725-04:00

Peter Hirshberg gives a TED Talk on the relationship between TV and the Web. He reaches back and shows some facinating parallels to the shift from radio to TV. Watch for video of Marshall McLuhan talking about "global communities" decades before the blogoshpere.Peter Hirshberg: The Web and TV, a sibling rivalry

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-5645338446339494452008-09-15T21:39:00.001-04:002008-09-15T21:39:54.985-04:00

http://johnbell.typepad.com/weblog/2008/06/a-unique-way-to.htmlAt least through page 45

Noah Wolfehttp://www.blogger.com/profile/11698758654726950468noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-39853090562403490052008-09-09T01:07:00.000-04:002008-09-09T01:14:22.637-04:00

Great tutorial on social bookmarking

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0tag:blogger.com,1999:blog-10341471607797131.post-74553532044254184392008-09-08T23:47:00.000-04:002008-09-08T23:59:33.593-04:00

From the class wiki: (link to source) Blogging Assignments - 12 weeks Maintaining Personal Blogs and posting Comments on classmate blogs  Assignment Summary Weekly Blog Postings: Each week, students will write one blog post on topics covered in the reading and class. Each post must be at least 500 words and should follow best practice blog post format: Students must write at least 1 comment

OnlineMavenhttp://www.blogger.com/profile/05930898190184862838noreply@blogger.com0