Obama's Little Helper

Too cute not to share.



Do you think this video is a function of people's love for Obama specifically? Or, does every President get cute song/animation mash-ups made of them?

(HT: Nancy Scola at techPresident )

Bill Gates: "Release the Mosquitoes!"

From the TED conference:

Sno-Bama

Five years ago I moved to the DC area from Chicago. Every year I am baffled by the reaction of the DC Metro region to the fall of snow. Thankfully I now have a President who feels my pain:

NPR: Jan. 28, 2009 : Obama Chuckles At D.C. 'Snow Day'


Granted Chicago is better equipped to manage snow covered roads but I don't really think it is necessary to close public school when there are one to two inches of snow on the ground.

I'm proud to report I called Obama's response the day before: 7:49 AM Jan 27th FTW!

Catch Up on Previous Episodes of: The Presidental Inaguration

Hulu is counting down the seconds until Bush is out of office (see below).



But while you wait you can check out all of the inaugural speeches dating back to Ike! (Also on Hulu).

The fact that this kind of civic content is being put out there in a popular medium really speaks to the fantastic level of interest people have in their government. It's like Craig "Craigslist" Newmark said at the Google Wiki White House event last week we are living in a revolutionary time.

Widgets Help Fight Crime!!!

The internet is changing the way people live their lives. Our behaviors are modifying as we adopt new online tools to get our work done and socialize with friends. Savvy organizations are recognizing these changes and are using the internet to keep up.

A great example of an organization which recognizes and is responding to these changes is the FBI.

One of the FBI's best known features is their Ten Most Wanted list. This list has the names and pictures the ten people most wanted by U.S. law enforcement officials. The objective of the list is to publicize these people in the hope that citizens might recognize someone on the list and tip the feds to the whereabouts of the fugitive.

Before the internet became as prevalent as it is today the Most Wanted list could be seen at the post office. This was a good strategy because many people would go to the post office and would see the notice. But people aren't using the post office as much as they used to. Where people used to send letters they now write emails. (According to the US Postal Service financial review from 2004 "E-commerce and e-mail are replacing personal correspondence and hard copy commercial transactions that formerly traveled as First-Class single-piece Mail".)


The Federal Bureau of Investigation has responded to the changing times by launching a "Ten Most Wanted" widget.
The widget (seen to the left) offers the Most Wanted list as well as feeds for FBI news and stories. According to the FBI press release touting the launch the widget "includes easy to use share buttons so you can add it effortlessly to almost any website, including Facebook, MySpace, and other social media networking sites."



Alex Iskold writes on his blog ReadWriteWeb about using widgets to promote your brand, drive traffic and accomplish other product goals. In Washington digital media goals are often unrelated to sales. It's great to see FBI connecting with citizens via widgets so you can help them FIGHT CRIME!

Obama, McCain and Third-Party Campaign Sites

The 2008 Presidential election was historic in many ways. The most obvious being the election of the first African-American to be leader of the free world (Barack Obama in case you hadn't heard). This election will also be remembered by history because of the revolutionary way Barack Obama used the internet as a tool for organization and communication.

In my Digital Influence class we recently looked at some of the effective strategies that the Obama campaign employed on their web site. My research shows that the Obama campaign's work on third party sites was monumental as well. Let's look at YouTube as an example:

Barack Obama's YouTube channel, had a huge presence receiving a lot of attention and notable milestones:

32nd most viewed YouTube channel of all time.
34th most subscribed YouTube channel of all time.

By comparison John McCain's YouTube channel, didn't even crack the top 100 in either of these categories.

There is also a clear difference in the degree to which each campaign used YouTube.

The McCain campaign posted 330 videos. Of those only three were viewed more than 1,000,000 times. His most popular video "Celeb" pulled in 2,200,000+ views.

On the other hand, Obama published 1,823 videos (clearly very active) and as of this writing has 12 videos with 1,000,000 views or more. His most watched video "Obama Speech: 'A More Perfect Union'" was viewed nearly five and a half million times (5,440,000).

The Obama campaign was clearly in tune with how to use the internet, whereas the McCain campaign was not. The numbers show that McCain didn't get as much attention on YouTube as Obama did. This may be due to the fact that McCain didn't have the same amount of public excitement around his campaign. However, this doesn't seem to be the case. Another glaring example of third party site use was the difference in each campaign's use of Twitter on election day.

On election day I visited Twitter's Election 2008 page. The Twitter Election 2008 page shows the feeds from each campaign at the top of the page and allows users to post their own personal campaign related "tweet". Here is a screen shot of the top of the page from election day:

In his tweet Obama asked supporters to vote for him and provided information on how to find one's polling place. McCain on the other hand provided a link to an article on his web site that attacked a pundit. A check of McCain's direct Twitter feed shows the tweet in question was posted on October 24th, a week and a half before election day.

McCain's Twitter feed didn't lose the election for him but his cash strapped, unenthusiastic campaign missed opportunities to reach potential voters and motivate existing supporters with free third party sites. According to David Burch of TubeMogul Obama earned 14,548,809.05 hours of free video time on YouTube (length of each video x views). In the same article Joe Trippi estimated that if the Obama campaign had tried to purchase that much TV advertising it would have cost about $46,893,000.

The internet is changing the way elections are being run. Had McCain made better use of the free online resources available to him he may have had a fighting chance.

Chasing the Long Tail: Does Anyone Use Meta Keywords Anymore?

In our discussion of search engines and maximizing SEO the question of whether to use the meta tag "keywords" came up. There seems to be consensus among SEO pros that Google doesn't use them anymore. Google all but confirms this explicitly in this short article about "Keyword Stuffing". But this got me wondering if there are other search engines that do use the tag and if there is some value in chasing that long tail.

Yahoo! recommends entering them to "improve the ranking of... results." (Despite this SEO pros still think meta keywords may be a waste of time.) I didn't find much open information on other search engines so I had to come up with some other way of determining their relevance.

I started by looking at the top ten search engines. According to SEOconsultants.com they are:

1. Google
2. Yahoo! Search
3. MSN Live Search
4. AOL Search - Powered by Google
5. Ask - Powered by Teoma

SEOconsultants.com lists the remaining five in alphabetical order:

AltaVista - Powered by Yahoo!
Fast (AlltheWeb.com) - Powered by Yahoo!
Gigablast
Netscape Search - Powered by Google
Snap.com - Portions powered by: Gigablast, Smarter.com, SimplyHired.com, X1 Technologies, Inc. and Enhanced by Ask.com

The top four search engines (five sites, of which two run on Google) make up for 97.29% of the total volume of searches in the United States (for the 4 weeks ending October 25, 2008).

Coming in at #2 Yahoo! makes up 17.4% of all traffic. If they use meta keywords that could be reason enough to put them in.

Search engines do not publicize whether or not they use meta keywords. So in an attempt to determine if an engine thinks meta keywords are useful I've checked the source code for each of the search sites to see if they use meta keywords. My reasoning is that if a search engine uses meta keywords in their code it may be an indication that they think the "keywords" meta tag is important.

Here are the results of my research:

Search Engine	Uses Meta Tag "Keywords"? Y/N
Google	No
Yahoo! Search	No
MSN Live Search	No
AOL Search - Powered by Google	No
Ask - Powered by Teoma	No
AltaVista - Powered by Yahoo!	Yes
Fast (AlltheWeb.com) - Powered by Yahoo!	No
Gigablast	No
Netscape Search - Powered by Google	Yes
Snap.com	Yes

Some of these results are pretty interesting.

Yahoo! which recommends the use of the tag doesn't use it. On the other hand AltaVista which is powered/owned by Yahoo! does use the meta tag. I'm not sure why Yahoo! doesn't use the tag but AltaVista on the other hand has a history with "keywords".

According to SourceEngineWatch the "first major crawler-based search engines to use the meta keywords tag were Infoseek and AltaVista." Perhaps AltaVista is proud of once helping make the tag prominent? I can't say for sure. But whatever the reason the code is still in there.

(InfoSeek isn't in this top ten list of seach engines but they are relevant to this discussion. InfoSeek was bought by Disney in 1998. It was then converted into the search engine Go.com which still uses the keywords tag. ESPN.com and Disney.com, both Go.com subdomains, are consistent with their parent domain and use the keywords meta tag as well. I think it is reasonable to assume Go.com checks the keywords tag.)

The next oddity in this list is Netscape Search. Netscape Search runs on Google (who we know doesn't use the tag in their algorithm) so their use of the tag seems pointless. But it gets even more confusing. In 1998 AOL acquired Netscape. AOL also runs on Google and, as we can see in the table above, AOL does not use the keywords tag. Is Netscape simply holding on to an old tradition or does AOL not have a company-wide policy on meta tags? Unclear. But since they run on Google it doesn't matter.

From this chart I might guess that snap.com uses meta keywords but considering how inconsistent the other search engines are (Yahoo recommends them but doesn't use them, Netscape uses them but they don't make a difference on their engine) I wouldn't bet on it.

Bottom line:
Yahoo says they help. Yahoo has a not insignificant amount of market share. I say go ahead and put them in. It might help your SEO at some non-Google search engines.